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Breaking News: Parking Industry Veteran Tim Maloney Joins Reservations Lab

Parking industry veteran Tim Maloney has joined the parking reservation platform Reservations Lab. In his new role, Maloney will oversee operator-facing teams, demand channel partnerships, B2B marketing, and customer service.

Family Turns Lot into Legacy

Following humble beginnings more than 60 years ago in Albuquerque, New Mexico, the Parking Company of America (PCA) has grown to become a major player in the U.S. parking industry. What started as a simple newspaper advertisement transformed into a nationwide enterprise, proving that the smallest moments can ignite the grandest visions.

Tradition Meets Innovation

By Jay Landers Private operators have long been a central facet of America’s parking industry, and this month’s issue of Parking Today celebrates both their historical contributions and their ongoing evolution in an increasingly complex marketplace. Parking is an industry where families have historically played — and continue to play — a major role among […]

Industry News … September 2025

Sponsored by Toledo Ticket Technologies Mobility Pathfinders, a nonprofit association dedicated to supporting and advancing women in the parking and mobility industry, announced its launch by a group of industry leaders. The organization aims to close the gender gap and build a future where women at every level can lead, connect, and thrive in the sector. […]

Why Parking Technology Fails Without Proper Infrastructure 

As an industry, we pour so much effort into researching and implementing the latest technologies to create exceptional customer experiences. But how often do we stop to ask whether the infrastructure can support the technology? Too often, when systems fail, the blame falls on the technology provider. Yet the real issue is frequently the infrastructure required to ensure the technology performs as intended. 

The Hidden Marketing Opportunity in Your Parking Garage 

Parking guidance systems have traditionally been viewed through the lens of operational efficiency — that is, as tools designed to reduce congestion, improve space utilization, and enhance the driver experience. However, integrated audio capabilities are transforming these systems into powerful communication platforms that extend far beyond traffic management. 

Yield Management: How Dynamic Pricing Drives Airport Parking Revenue 

Dynamic pricing — also known as yield management — offers a proven strategy for airports to increase parking revenue and improve space utilization. By moving away from flat rates and adjusting prices in real time, airports can optimize occupancy and maximize return on each space. 

Parking Must Find its Place in AI 

As artificial intelligence (AI) reshapes how consumers find and buy services, the parking industry needs to be where drivers are searching. Success depends on embedding booking capabilities directly in emerging, AI-powered touchpoints.

How JustPark’s Oobeo Acquisition Fits Its Strategy to Expand Beyond Events 

By Jay Landers  JustPark’s recently announced acquisition of Oobeo, a provider of contactless parking management software, is part of an ongoing strategy to increase the product offerings and diversify the client base of the parking technology platform.  The acquisition strengthens JustPark’s position in the rapidly evolving parking technology sector, where demand continues to grow for […]

Striking the Right Balance: Technology Speak & Customer Value

As marketers, we all know it’s important to connect the dots between a product’s features and the value it brings to customers. But in technical industries like telecom and parking, it’s easy to slip into emphasizing how smart or capable a product is, without always clarifying why it matters. 
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