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Consolidate Functions Without Creating Problems

Many organizations look at consolidation as a way to improve efficiency, reduce costs, and create stronger operational control. When done thoughtfully, consolidation can also improve quality, reduce risk, and conserve resources. But consolidation requires careful evaluation and a clear plan.

The Strategy Gap in Modern Marketing

“Random acts of marketing" rarely make your business more profitable. To stop spinning your wheels, you need to shift to a more strategic mindset. But here is the hard truth: A marketing strategy is only as good as the corporate strategy it supports.

Riverside, California, Valet Program Activates Underutilized Parking   

Looking to expand parking options, boost the local economy, and enhance the visitor experience, the City of Riverside, California, recently implemented a valet pilot program in the heart of downtown.

Counterclaims Seek to Pull Premium Parking into Patent Fight

In the ongoing patent infringement lawsuit regarding automated parking lot monitoring and management systems, defendants Parking Revenue Recovery Services Inc. (PRRS) and LAZ Parking have expanded the case to include Premium Parking Service LLC, alleging that the parking operator conspired with the plaintiff Municipal Parking Services Inc. (MPS) to harm PRSS’s business.  

Beyond the Rearview Mirror: Leveraging Milestones for the Road Ahead

As we celebrate this magazine’s 30th year, we face a choice: Do we treat a milestone as a museum of past achievements, or as a launchpad for the next era?

From the Street to Strategy: My Journey Through a Changing Parking Industry

Looking back as Parking Today marks its 30th anniversary, it feels like the right moment to reflect on how far the industry has evolved and how much those early experiences influenced the way I communicate, lead, and think about the role parking plays in our communities.

Innovation Requires Three Distinct Mindsets, Part 2

If Explorers spark innovation and Town Builders give it structure, City Enablers keep the engines running, ensuring that progress doesn’t just happen once but continues sustainably over time. They are the professionals who fine-tune systems, manage complexity, and preserve balance between ambition and practicality. Much like life in general, progress in the parking industry requires a balance of efforts by Explorers, Town Builders, and City Enablers.

Automated Parking Takes Flight

As U.S. airports look to improve their parking programs, a growing number are adopting automated payment systems to streamline their parking operations and expedite and simplify the parking process for travelers.

30 Years of Parking Today: Moments That Mattered

Thirty years of Parking Today means 30 years of headlines that captured an industry in motion: deals that reshaped the competitive landscape, ideas that challenged conventional wisdom, and technologies that changed how parking works. The headlines on these pages are snapshots of those moments. 

30th Anniversary of Parking Today: Looking Back with John Van Horn

For our 30th anniversary issue, Parking Today turned to John Van Horn, the magazine’s founder and long-time editor, for insights on how the publication got its start, his goals in publishing the magazine, and the main ways in which the parking industry has changed since 1996.
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