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AI Amplifies Marketing Strategy, Doesn’t Replace It

How are we setting up our internal teams to actually benefit from artificial intelligence? I’m speaking from the marketing seat, but this isn’t a marketing-only issue. It touches every function that must communicate, sell, or support what we build.

From Circling to Connected: How AI Is Transforming Parking and Smart City Development 

Parking technology has come a long way. What started as coin slots and painted lines has evolved into sophisticated guidance networks, real-time occupancy data, and seamless digital payments. Now comes the next chapter. Artificial intelligence (AI) is being layered onto that proven infrastructure, giving operators and cities tools that not only show what’s happening but also anticipate what’s coming. 

How to Train Parking and Mobility Staff on Trafficking Issues 

Many human trafficking awareness programs are designed for emotional impact rather than operational reality. They rely on symbolic “signs,” dramatic scenarios, and vague calls to vigilance, yet fail to define authority, limits, or responsibility. 

Maximize Revenue During Peak Parking Demand

Without a strategy for seasonal spikes, operations can quickly come under strain. It’s time to manage peak periods strategically. Here’s how to get started. 

Longevity: What Lasting Companies Can Teach Us About Lasting Health

Through it all, organizations that endure tend to share one trait: They pay attention to maintenance. Human health works in much the same way. Yet the modern conversation around longevity often points in a very different direction.

AI Reality Check: What a Major Study Reveals About ChatGPT (and What It Means for Us) 

A new study by Chatterji et al., published through the National Bureau of Economic Research (NBER), offers the first large-scale, data-driven look at what people are doing with ChatGPT.

Consolidate Functions Without Creating Problems

Many organizations look at consolidation as a way to improve efficiency, reduce costs, and create stronger operational control. When done thoughtfully, consolidation can also improve quality, reduce risk, and conserve resources. But consolidation requires careful evaluation and a clear plan.

The Strategy Gap in Modern Marketing

“Random acts of marketing" rarely make your business more profitable. To stop spinning your wheels, you need to shift to a more strategic mindset. But here is the hard truth: A marketing strategy is only as good as the corporate strategy it supports.

Riverside, California, Valet Program Activates Underutilized Parking   

Looking to expand parking options, boost the local economy, and enhance the visitor experience, the City of Riverside, California, recently implemented a valet pilot program in the heart of downtown.

Beyond the Rearview Mirror: Leveraging Milestones for the Road Ahead

As we celebrate this magazine’s 30th year, we face a choice: Do we treat a milestone as a museum of past achievements, or as a launchpad for the next era?
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