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A Conversation with Larry Cohen

A veteran parking professional finds humor and humanity in the everyday challenges of the curb. By Jay Landers To the general public, parking can seem like a daily nuisance — something rarely noticed until it’s a problem. But for those who work in the industry, it’s a complex, essential part of urban life that demands […]

Marketing ≠ Fluff: It’s a Revenue Engine

By Heidi Barber What is marketing? Oftentimes, it’s reduced to branding, generating leads, or having an impressive trade show booth. Maybe it’s about crafting killer content for LinkedIn. But those elements are only part of the story. At its core, marketing should be a revenue-driving function. When marketing is aligned with a company’s go-to-market strategy, […]

How To Give Yourself the Credit You Deserve

By Colleen Gallion Years ago, a friend and I swapped “war stories” about professors from the notoriously competitive music schools we each attended. “I had a composition teacher,” he said, “who graded on the zero.” He then explained that if your assignment was perfect, you would receive a zero because there were no errors.  For […]

Data Is Like a Matchbox Car Collection: Small Pieces, Big Potential

By Katherine Beaty I was sitting in a conference breakout session on data strategy when it hit me: Most parking operators aren’t struggling because they lack data. They’re stuck because they don’t know where to begin. Looking around the room, I saw a mix of confused expressions and frantically scribbled notes. Everyone’s being told to […]

Transforming Urban Curb Side Management: From Chaos to Efficiency

By Jade Neville I’ve always been fascinated with the hidden potential of our city streets, particularly the curb side — a space too often overlooked, yet absolutely critical to urban life. I view the curb not merely as a strip for parking but as a dynamic asset that, when managed with insight and care, could […]

Logged In and Stressed Out: Managing Mental Health in a Tech-Saturated Workplace

By Clarena Tobon Technology has made our work lives faster, more connected, and more efficient. But it’s also made it a lot harder to unplug. With smartphones pinging late at night, emails following us into weekends, and constant digital communication, it’s no wonder many employees feel like they’re always “on.” As we head into the […]

Standards, Systems, and the Human Touch

By Jay Landers This month’s issue of Parking Today shines a spotlight on the power of data and the standards that make it truly useful. Our cover story explores the promise of parking data standards like the Alliance for Parking Data Standards and the Curb Data Specification to unlock seamless integration across jurisdictions, systems, and […]

Technology & All Its Challenges

By Brian Wolff As technology proliferates in parking, the job of a parking professional is getting harder, not easier. Before technology, parking cars was less complicated. Location or price were the two big levers, and payment choices were cash or check. That may be an overly simplistic characterization because cash and checks had their own […]

Industry News … June 2025

Sponsored by Toledo Ticket Technologies ParkMobile, a provider of smart parking and mobility solutions, will launch an e-mobility service provider in North America later this year. The electric vehicle (EV) charging service will be powered by ParkMobile’s sister brand Parkopedia, the connected car services provider. ParkMobile’s existing base of 65 million users and its smart parking […]

Guest Experience Doesn’t Start in the Lot: It Starts in Their Inbox

ADVERTORIAL by Kyle Lugt We’ve all been there. You’re invited to a campus event, a conference, or a doctor’s appointment, and just as you’re leaving the house, you realize: “Wait… where do I park?” In that moment, a guest’s experience pivots from excitement to anxiety. And the irony? Parking might only take up five minutes […]
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