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Support Front-Line Teams to Stabilize Operations

Front-line and helpline staff reside at the intersection of customer experience and operational reality. They are the highest touchpoint with customers, the first to hear about system failures, and the primary translators between what customers experience and what operations intend. Yet despite this critical role, they are often the least stabilized part of the organization.

Closing the Parking Behavior Gap

Every unfamiliar parking facility is a problem for customers to solve from scratch, at the exact moment they are most distracted. That’s not a complaint about the industry; it’s a design reality we have to work with. And once you see it, you start to identify the opportunities.

When Customers Resent Your Existence

There’s a unique challenge baked into the parking business: Your customers didn’t come to see you, and you’re the thing standing between them and where they actually want to be. That resentment is real, it’s understandable, and if you ignore it, it will define every interaction your team has. But if you acknowledge it and build your service model around it, you have a genuine opportunity to turn a frustrating moment into a surprisingly positive one. 

Customers Want Payment Flexibility

Looking to gain insight into public attitudes toward parking payment and enforcement systems, the mystery shopping company Servimer recently surveyed more than 2,100 drivers. They found that drivers want flexibility, transparency, and reassurance more than speed or innovation.

Tech, AI, and the Human Factor: What Parking Customers Really Expect

Drawing on Parker Technology's 2025 Consumer Data Report and its 2026 artificial intelligence (AI) perception survey, the authors make the case for what good technology strategy actually looks like in a parking environment. The short version: It is not tech versus people. It never was.

Making Parking Decisions at 50: Repair, Retrofit, or Replace?

Across the U.S., parking facilities built in the 1970s and 1980s are now reaching a critical inflection point. Today, many of these structures are approaching or exceeding their intended 50-year lifespan, forcing owners to confront a fundamental question: repair, retrofit, or replace?

Clear Protocols, Clear Boundaries, Clear Leadership 

Human trafficking is real, but fear-driven narratives about our environments do not reflect how it actually operates. Leading responsibly on trafficking does not require expanding our mission. It requires discipline. 

Every Interaction Costs Energy: Invest Wisely

Think of your energy as an investment. What if you treated your energy like money or something you actively invest in? Before engaging in any interaction, you have an opportunity to ask, “Is this worth the investment and what kind of return am I expecting?” Every interaction produces a return. The question is what kind and is it worth it? 

AI Amplifies Marketing Strategy, Doesn’t Replace It

How are we setting up our internal teams to actually benefit from artificial intelligence? I’m speaking from the marketing seat, but this isn’t a marketing-only issue. It touches every function that must communicate, sell, or support what we build.

From Circling to Connected: How AI Is Transforming Parking and Smart City Development 

Parking technology has come a long way. What started as coin slots and painted lines has evolved into sophisticated guidance networks, real-time occupancy data, and seamless digital payments. Now comes the next chapter. Artificial intelligence (AI) is being layered onto that proven infrastructure, giving operators and cities tools that not only show what’s happening but also anticipate what’s coming. 

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